Packaging for Belvoir Delicacies
2025
Packaging for
Belvoir Delicacies
The Brief
Exploded Sweets, a British confectionery company specialising in freeze-dried sweets, wanted to create a premium range designed for garden centres and high-end retailers. The aim was to develop a brand that felt refined, giftable and distinctive, setting it apart from traditional confectionery packaging.
The project involved creating Belvoir Delicacies, a collection of three flavours, with responsibility for the full creative process -from brand identity and visual direction through to packaging design and final press-ready artwork.
Client
Exploded Sweets
Year
2025
Design Approach
The goal was to create a confectionery range that felt premium without losing its sense of fun. Rather than relying on loud colours and playful graphics often found in the sweets market, I developed a more refined visual language inspired by luxury food packaging.
Each flavour was given its own distinct colour palette and botanical-inspired illustrations, allowing the range to feel cohesive while remaining easily identifiable on the shelf. I also introduced subtle textures and decorative patterns throughout the packaging to add depth and tactility, giving the products a more crafted, premium feel while reinforcing the luxury positioning.
The packaging was designed with shelf impact in mind, balancing bold flavour imagery with elegant typography, gold detailing and a consistent visual identity. The result is a range that feels contemporary, distinctive and instantly recognisable across every product.